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  15 September
According to Nielsen in New Zealand, the opening game of the World Cup had viewers glued to their screens at unprecedented levels.  Nielsen TAM (Television Audience Measurement) has conducted a special survey of all the individuals (15+) in their 500-home TAM panel to establish live viewing of the game both in-home and out-of-home.
 
     
  7 September
Coinciding with the Australian launch of NM Incite, a Nielsen/McKinsey Company, Nielsen has now launched BuzzMetrics Exchange into the New Zealand market. Part of the NM Incite suite of products, BuzzMetrics Exchange is a full service, social media intelligence and engagement platform that allows clients to directly engage with consumers.
 
 
 
5 September
The rapidly evolving media landscape has been like a double edged sword for advertisers and agencies; on the one hand, presenting more targeted communication options, yet on the other, presenting more complex challenges and uncertainty over return on investment.
 

 

 
 
 
 
 
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Trends & Insights
     

 

Global Online Consumer Confidence, Concerns and Spending Intentions (Q1, 2012)
Global consumer confidence increased five index points to 94 in Q1 2012, according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Click here to request a copy of the 1st quarter, 2012 Global Online Consumer Confidence, Concerns and Spending Intentions report.

     

 

Nielsen New Zealand Online Retail Report 2012
The New Zealand Online Retail Report provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Consumer and Media Insights with the online shopper behavioural patterns exposed in a Nielsen online panel survey. The report provides a 2012 snapshot of the online ‘market space’ and includes rich historical data back to 2001. The report delivers a highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services, and includes  for the first time this year a view on the most popular daily deal sites in New Zealand as well as an enhanced mobile commerce section. This Report will arm organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made. Click here for more information.

     

 

2011 - The Year That Was
A Nielsen special report that provides uncommon insights on the New Zealand consumer and market.
Covering everything from the profiling of who New Zealanders are and their purchasing habits, what are the consumer growth areas and opportunities, to how the events of the tumultuous year of 2011 impacted our market.
Click here for the order form. Contact Jill Rowdon for further information or with the completed order form.

     

 

The Global Socially-Conscious Consumer
Around the world, companies have invested time, talent and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing - the use of social and environmental efforts to build a brand and increase profits - has been a secondary if not primary motivation. Click here to request a copy of the March 2012 Nielsen Report on the Global Socially-Conscious Consumer.

     

 

Global Online Consumer Confidence, Concerns and Spending Intentions (Q4, 2011)
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to the fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.Click here to request a copy of the 4th quarter, 2011 Global Online Consumer Confidence, Concerns and Spending Intentions report.

     

 

Healthy Eating Trends Around the World
More than half (53%) of consumers around the world say they are overweight - up from 50 percent three years ago. Roughly one-third consider themselves just the right weight, which is down from 40 percent in 2008 and one-in-10 believe they are underweight. New findings from a Nielsen survey of more than 25,000 online respondents from 56 countries around the world reveal how consumers are battling the bulge and how food producers and marketers can help fight the good fight against obesity. Click here to request a copy of the Healthy Eating Trends Around the World report.



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