Nielsen Social Media Report 2010
Two years on since Nielsen launched this first-of-a-kind study of social media in New Zealand, edition two will provide your business with the most up to date trends and participation rates in social media among New Zealand consumers, forecast where behaviours will go in 2010 and uncover which social media brands have had the most success locally.

- I dentify the numbers social networking online, blogging, publishing and sharing consumer reviews, uploading and sharing rich media such as video and audio
- Find out what is driving these behaviours, which brands and activities are fads versus longer term trends,  who is participating and how the audience profile has changed as adoption reaches the masses, what product categories are the most prevalent for social media

Importantly, the study will provide a valuable foundation for your social media strategy for 2010. Click here for more information.

2010 Nielsen Annual Online Retail Report - Due out March 2010
The New Zealand Online Retail Report provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Nielsen Media Research Panorama with the online shopper behavioural patterns exposed in Nielsen Online research. The report provides a 2010 snapshot of the online ‘market space’ and includes rich historical data back to 2001. The report delivers a highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services. This arms organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made. Click here for more information.

Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Consumer confidence is on the rebound as consumers start thinking beyond the recession, with the global Consumer Confidence Index increasing nine points in the third quarter of 2009. Click here to request a copy of this report.

2009 Nielsen Annual Real Estate Report
The Internet continues to grow as a medium for New Zealanders to buy and sell their homes, with the prevailing economic conditions encouraging even wider research parameters for the consumer.  With lots  happening in the online real estate scene in New Zealand, The Nielsen Company now has the timely release of their Fourth Annual Real Estate Market Report into the market place.  This report allows real estate site publishers to gain an insight into what buyers and sellers want out of a website, allows marketing professionals to understand their brand perception, and provides a clearer understanding of how the internet is used with other media when looking to buy and sell properties.
The 2009 report gathers data from real estate website users and identifies trends over the past 4 years providing expert commentary and analysis, and unlocking valuable insights to help clients gain a competitive advantage. Click here for further details.

Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Nielsen sees consumers grow more confident of an economic recovery with Global Consumer Confidence Index increasing five points in the second quarter of 2009. Click here to request a copy of this report.