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Trends
& Insights
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Global Online Consumer Confidence, Concerns and Spending Intentions (Q1, 2012)
Global consumer confidence increased five index points to 94 in Q1 2012, according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Click here to request a copy of the 1st quarter, 2012 Global Online Consumer Confidence, Concerns and Spending Intentions report.
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Nielsen New Zealand Online Retail Report 2012
The New Zealand Online Retail Report provides the country’s only in-depth look into the nation’s online retailing – combining the wealth of data on this subject contained in Consumer and Media Insights with the online shopper behavioural patterns exposed in a Nielsen online panel survey. The report provides a 2012 snapshot of the online ‘market space’ and includes rich historical data back to 2001. The report delivers a highly contemporary analysis of consumer e-commerce mindsets and activities across a range of products and services, and includes for the first time this year a view on the most popular daily deal sites in New Zealand as well as an enhanced mobile commerce section. This Report will arm organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of online consumers, helping to ensure that the best online development decisions can be made. Click here for more information.
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2011 - The Year That Was
A Nielsen special report that provides uncommon insights on the New Zealand consumer and market.
Covering everything from the profiling of who New Zealanders are and their purchasing habits, what are the consumer growth areas and opportunities, to how the events of the tumultuous year of 2011 impacted our market.
Click here for the order form. Contact Jill Rowdon for further information or with the completed order form.
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The Global Socially-Conscious Consumer
Around the world, companies have invested time, talent and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing - the use of social and environmental efforts to build a brand and increase profits - has been a secondary if not primary motivation. Click here to request a copy of the March 2012 Nielsen Report on the Global Socially-Conscious Consumer.
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Global Online Consumer Confidence, Concerns and Spending Intentions (Q4, 2011)
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to the fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.Click here to request a copy of the 4th quarter, 2011 Global Online Consumer Confidence, Concerns and Spending Intentions report.
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Healthy Eating Trends Around the World
More than half (53%) of consumers around the world say they are overweight - up from 50 percent three years ago. Roughly one-third consider themselves just the right weight, which is down from 40 percent in 2008 and one-in-10 believe they are underweight. New findings from a Nielsen survey of more than 25,000 online respondents from 56 countries around the world reveal how consumers are battling the bulge and how food producers and marketers can help fight the good fight against obesity. Click here to request a copy of the Healthy Eating Trends Around the World report. |
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