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Website Audit and Expert Usability Review - Nielsen Online
Work in partnership with Nielsen for a 360 degree diagnostic review of your website.
Nielsen has developed the NEW Website Audit and Expert Usability Review – a customised service that provides an advanced diagnostic review of your current website and delivers you with the findings and recommendations you need to ensure a successful online strategy for your website.
The audit and review of your website would contain the following:
Website Audit includes audience profiling, user behaviour on site, and website stability and performance.
Expert Usability Review utilises the expertise of our online research team to understand the usability and fundamentals of your website, providing a recommended action list to address, highlighted by importance.
Click here for more information.
The Nielsen Zealand Online Travel Report 2009 - Nielsen Online
The New Zealand Online Travel Report 2009 provides the country’s only in-depth look into the nation’s travel e-commerce habits. This report will arm organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of consumers who purchase their travel requirements through the online channel, helping to ensure that the best online development decisions can be made.
This report measures New Zealand travel market size, online research and purchase trends, willingness to purchase travel services online, demographics, online travel brand awareness, travel website visitation and purchase, how users find travel websites, how many sites are used in the research to purchase process and finally desired travel website features by consumers. Click here for more information.
Nielsen Media Top Advertisers Report
Discover what's happening in the market. Understand the main media advertising estimates for the period January - December 2008. The bi-annual report published by Nielsen Media lists the top Media Advertisers, Major Categories and Media Sectors across New Zealand's main Media and compares estimated expenditure for the calendar year 2008. Click here for more information.
Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries. Click here to request a copy of this report.
The Nielsen Online Automotive Search Report
The Internet is transforming the way New Zealanders research, buy and sell vehicles, and this very first report of its kind in New Zealand provides data to quantify the value and importance of the online medium for the automotive category.
- Equip your sales team with vital metrics to prove online’s effectiveness
- Gain an in depth understanding of consumers’ automotive purchase research – behaviours and preferences both online and offline, and attitudes toward brands and sites
- Measure your performance against competitors
This report provides vital intelligence and metrics to drive revenue opportunities and develop your marketing and sales plans and strategies:
- Prove the effectiveness of the online channel and its share of mind among car buyers and sellers
- Gain an in depth understanding of the key online and offline automotive information resources used in the decision making process
- Compare consumer awareness and perceptions of online automotive website brands, and understand drivers to use and loyalty levels
Click here for more information.
Consumers and Happiness: A Global Nielsen Report
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer's lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer's spirits and confidence. Click here to request a copy of this report.
Consumer Confidence, Concerns, Spending and Attitudes to Recession : A Global Nielsen Consumer Report
A new US president, climate, super-power and crisis. 2008 left no emotion untouched: from exhilaration to exhaustion, no-one can deny it has been a year that has made consumers sit up and listen. Click here to request a copy of this report.
Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen’s approach to managing its branded online access panels, designed and managed to support Nielsen research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues. Click here to request a copy of this report.
Consumers and Nutritional Labeling : A Global Nielsen Report
Two thirds of global consumers are reading nutritional panels more than two years ago. A quarter of the world's shoppers always check nutritional information. Click here to request a copy of this report.
What's Hot around the Globe - Insights on Alcohol Beverage Categories 2008
What's Hot around the Globe - Insights on Alcohol Beverage Categories 2008
A first-ever study of retail and on-premise sales of Alcohol Beverage products in an attempt to understand the underlying trends of these items around the world. Covering 53 markets in retail sales and 20 markets in on-premise sales, this What's Hot around the Globe study represents the most comprehensive look at actual Alcohol Beverage sales around the world. Click here to request a copy of this report.
Nielsen Online Real Estate Report 2008
Did you know that New Zealanders use four different media options each week for their real estate research and that the average time spent on real estate research online is nearly three hours per week?
For more information on the Nielsen Online Real Estate Market Report for 2008, please click here or contact Tony Boyte on 09 970 4143.
Consumer Confidence, Concerns, Spending and Attitudes to Recession : A Global Nielsen Consumer Report
Consumer confidence worldwide has fallen to its lowest level in several years. Click here to request a copy of this report.
Major Media Ad Spending in Asia Pacific : Trends in 2007 vs. 2006 across 12 markets
Despite global financial markets' conerns as the US Sub-Prime Mortgage crisis unfolded in the last quarter of 2007, global, regional and local advertisers invested a record US$88.5 billion in Television and Print Media across 12 key markets in the Asia Pacific region. Click here to request a copy of this report.
ShopperTrends
With the continuing trend towards retail concentration and the emergence of the marketing "savvy" consumer, there has never been so much competition for the retail dollar. In turn, this has generated continuous change and development in the field of grocery retailing.
ShopperTrends offers in-depth and complete analysis of the changing behaviours of shoppers in over 55 markets globally. It provides information on where, when and how often people visit different outlet types, who they perceive the key retailers, and provides insights into key aspects of shopping behaviour. Click here for more information.
Packaging and the Environment : A Nielsen Global Report
There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Packaging waste, in particular, is fast becoming the enfant terrible of environmental concerns. Click here to request a copy of the report.
2007 What's Hot around the Globe - Insights on Growth in Household Products
The 2007 What's Hot around the Globe report encompasses a global overview and insights, examines five geographic regions and covers 29 separate household product categories. Click here to request a copy of the report.
Trends in Online Shopping - A Global Nielsen Consumer Report
Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular option. Click here to request a copy of the report.
Grocery Store Choice & Value for Money - A Global Nielsen Consumer Report
Five in six shoppers claim good value more important than range, location, convenience & environmental friendliness. Click here to request a copy of the report.
Consumer Confidence, Concerns & Spending Intentions - A Global Nielsen Consumer Report
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. Click here to request a copy of the report.
Consumer Ailments and Remedies - A Global Nielsen Consumer Report
Key findings from a global health survey has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers. Click here to request a copy of the report.
Global Consumer Confidence, Concerns & Spending Intentions Report for the 1st half, 2007
Nielsen conducts a regular syndicated online consumer survey across multiple countries, giving you important information about the attitudes and opinions of consumers worldwide. Consumer Confidence is measured twice a year across 47 countries, along with other timely social, economic and political issues.
The Web of Insights: the Art and Practice of Webnography
By Anjali Puri (India). This paper was presented at Research Connections 2006, the annual research conference of the UK Market Research Society. This paper received a Best New Thinking Award at the Conference and has recently been reproduced in the International Journal of Market Research.
The Case of the Elusive Insight: Lessons from the Greatest Researcher of them All
By Anjali Puri ( India), Achala Srivatsa (US) and Shashikala Raj (United Spirits). The paper was presented at the ESOMAR Consumer Insights Conference in Milan this month, and was awarded the Conference’s Best Paper. It has also been nominated for the annual ESOMAR Excellence Award.
Actionable Shopper Insights
Actionable Shopper Insights: Conducting In-store Research that Shapes Category Strategy was presented by Neil Sangster, Associate Director, ACNielsen Australia at the ESOMAR Conference in Valencia, Spain in February 2007. This paper outlines work done to determine the success of a new categor segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques.
Consumers and ready-to-eat meals - A Global ACNielsen Report
According to a Global Online ACNielsen Consumer Survey conducted in June 2006, by far the biggest reason for purchasing ready-to-eat meals is convenience due to a lack of time to prepare a proper meal - 87 percent of consumers globally claimed it as their main/second reason for purchasing them.
ACNielsen Grocery Report
The ACNielsen Grocery Report is produced annually and provides unique insight into trends affecting the New Zealand grocery sector. The report draws from various ACNielsen data sources and covers seven key areas including the economy; retail spending; packaged grocery inflation; packaged grocery growth; Private Label trends; top 100 grocery suppliers; and retailer shares.
Consumers Attitudes Towards Aging - 2006
The world’s Internet consumers are happy to turn back the hands of time, with 60 percent agreeing that your 40s are the new 30s, and over half who consider your 30s the new 20s, and 60s the new middle age, according to the world’s leading market research company. In the largest Internet survey of its kind conducted in 41 markets globally, ACNielsen asked consumers about their attitudes towards age, living in the parental home into your late 20s, and cosmetic surgery.
China TrendWatch - 2006
Born and raised in a period of economic boom, "Little Emperors" (the first wave of China’s one-child policy) have grown up on a steady diet of foreign brands and western notions of consumption which they have happily adopted. Their voracious consumption will be the backbone of continued growth across China, creating new market opportunities for manufacturers and retailers.
Consumer Insight Magazine. Insights today for tomorrow's decisions - Summer 2006
The latest issue of Consumer Insight Magazine covers a range of topics from the future of health and wellness to winning Private Label strategies to marketing to the global consumer.
2006 Asia Pacific and ShopperTrends. The latest on FMCG and shopper retailing trends
By providing important information on who shops where and why, ShopperTrends allows retailers to recognise their strengths and weaknesses and develop appropriate strategies, to secure a larger share of consumers' spend.
The 2006 ACNielsen Asia Pacific ShopperTrends report, provides highlights on the current retail landscape for the region and by country.
A Holistic Approach to Understanding the Real Impact of Your Marketing Initiatives
There is a growing expectation among clients when purchasing marketing research, that research suppliers should no longer deliver ‘simply data’ but instead provide ‘actionable insights.’
Monitoring Consumer Acceptance of a New Product Launch
As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. Early indications allow for fine-tuning of the marketing mix to maximise year one sales opportunities and establish a solid foundation for growth.
Global Executive News Reports
ACNielsen Global Executive News Reports keep you in touch with worldwide trends through our analysis of actual retail sales data. A typical report represents the vast majority of the world’s Gross Domestic Product and population, giving you unmatched insights into the many-faceted issues that are shaping the global Fast-Moving Consumer Goods industry.
Global Consumer Confidence and Opinion Reports
ACNielsen conducts a regular syndicated online consumer survey across multiple countries, giving you important information about the attitudes and opinions of consumers worldwide. Consumer Confidence is measured twice a year across more than 30 countries, along with other timely social, economic and political issues.
ShopperTrends
ACNielsen | ShopperTrends is designed to provide an in-depth understanding of consumer shopping patters across different trade sectors, from hypermarkets and supermarkets to traditional wet markets. Regionally, this allows retailers to compare the relative level of development of each country as well as quantiy the potential for development.
Market Information Digest
The ACNielsen | Market Information Digest (MID) is a crucial reference tool for companies interested in packaged goods markets. It provides immediate access to valuable information on a wide range of product categories, as well as key demographic and retail trade data. It enables you to conduct cross-category analysis, as well as identify new opportunities in adjacent categories.
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