A Winning Partnership
The retail industry is undergoing immense change. New Zealand grocery retailing is becoming increasingly competitive as supermarkets, convenience stores, general merchandisers, and other retail formats compete for customers.
There are three current issues that are central to New Zealandretailers:
- Growing the business in a low-inflation environment
- Private label strategies
- Channel blurring and implications for consumer loyalty
Add to these issues an increasing number of discount retailers, a resurgent independent sector, and consumers who are no longer easily segmented.
Overall, the New Zealand retail environment is very fluid and will continue to evolve. More importantly, it has the potential to dramatically shift.
In such a highly competitive business environment, ACNielsen has developed the world’s most comprehensive range of products and services for retailer clients. ACNielsen Retailer Services has a range of customised products especially designed to improve decision making by senior retail managers. The entire suite of services is based on ACNielsen’s experience working with retail clients in more than 100 countries worldwide.
By opening our knowledge base and building on our existing understanding of the retail market, ACNielsen will ensure its retailing partners across the region are well prepared for the challenges ahead.
Understanding Your Markets and Customers
To compete effectively in the retail sector, it is essential to understand your markets and your customers. Retaining customers and increasing customer loyalty are key marketing issues across all retail sectors. Retailers are constantly reviewing their range, service levels and opening hours to meet the needs of increasingly demanding and discerning shoppers.
Therefore, retailers must be able to measure market trends, track sales performance and refine marketing activities quickly and efficiently.
With ACNielsen Retailer Services, insights become clearer and decisions are more strategically focused because we help you stay ahead of the curve. For example, we were among the first to identify and quantify the growth of category management, which has changed the way retailers view and manage their business.
With our help, ACNielsen clients have been able to understand key concepts of category management before their competitors, and have been able to attract new customers and increase loyalty among existing shoppers through promotions, shelf management and replenishment.
The end result has been increased competitive advantage and a healthier bottom line.
The Retail Specialists
Retailers are becoming more sophisticated in their marketing strategies. Naturally, they demand that their business partners continue to evolve as well. With ACNielsen, retailers have a partner committed to supplying the world’s most penetrating market research for business success. By harnessing our broad talent base and utilising specialist skills from across our extensive range of services, we can offer the deepest insights into the impact and effectiveness of advertising and promotional activities for all retailers.
With ACNielsen Retailer Services, you gain a better understanding of the factors behind volume and brand share, and receive valuable guidance for effective decision making.