Your global, comprehensive retail coverage solution
In addition to supermarket retail sales, companies also need to monitor sales in other retail trade channels. Whether for long-term strategic planning or tactical decision-making, Nielsen measures and tracks sales volume, selling price, observed promotion and merchandising execution, encompassing an organisation's own brands as well as competitive products.
Retail Index data is based on measurement of consumer sales from a sample of outlets designed to reflect the channel being measured. The same fixed sample is audited on a monthly basis with field auditors physically counting retail stock holdings, then recording store purchases from any source (warehouse, wholesaler or direct). The ongoing measurement of these variables produces consumer sales as well as vital in-store information.
Due to the constantly changing retail environment, Nielsen updates its defined universe and sample requirements on an annual basis. This is done to ensure the sample is representative of the channel being measured.
Managers can gauge product penetration, overall product performance, distribution, promotion effectiveness, and price sensitivity through measurement and integration of the following variables:
- sales and shares
- weighted and numeric distribution
- stock data including out of stocks
- in-store merchandising
Analysis of all data is available via Nielsen Advisor. This flexible software allows easy yet powerful interrogation of the rich Retail Index databases.
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