In an increasingly complex media environment, marketers must target carefully and precisely, to achieve efficiency in expenditure relative to communications goals and objectives.
Nielsen Media Research is the industry currency for media expenditure measurement covering all key advertising media: TV, newspapers, magazines, radio, cinema, outdoor, online, addressed mail and unaddressed mail.
Using AIS, marketers can monitor who is advertising (from both an overall company view to the specific brands being supported), where they are advertising, and how much is being spent, all based on industry rate cards.
Imagine you are about to commit a large amount of money to a media-based campaign. How much should you budget in any given medium to not only match, but ideally surpass the competition in share-of-voice, impact, reach and frequency?
Who’s advertising, where? What are they spending, and what are they getting for their money? You need to know.
That’s where AIS comes to your aid. With comprehensive, objective input on recent and current advertising/promotional activity in virtually all media, from TV to cinema, billboards to maildrops.
Nielsen Media Research’s Advertising Information Service sets the New Zealand industry standard for advertising spend and volume monitoring. It tells you exactly where the smart – or not so smart – money’s going.
To view Top 25 Advertisers for 2009 click here
AdQuest Millennium is the new software to access AIS information that Nielsen Media Research is bringing out to replace AdQuest 5.10I
Why should I get excited about AdQuest Millennium?
- Customisation by company (site) and user
Ability to create user level (for individuals) and company level (for sharing) report formats
- Time Savings
Ability to create and format reports on screen in AdQuest Millennium that may have previously been exported to excel for reformatting.
- More intuitive custom reporting with Report Designer tool
Ability to create customised reporting template that appear as they do when run
- Automation of reporting
Ability to set up batches of reports to be run and sent on schedule
More reporting variables and display options, including currencies.
- New demographics to align with broadcaster trading demographics
- No more CD updates
No more delays for postage and loading of CDs
- Web delivery
Automatic updates when new data is available
- Potential to move to more frequent data updating
Plans for daily TV reporting in 2006
In AdQuest Millennium you also have the opportunity to subscribe to additional reporting options including:
Duplication reporting allows a comparison between advertising content for two groups of media. The result is a report of the advertising that has occurred in both groups of media during the selected date range.
Duplication Report Example
New Business Report
New Business reporting allows the advertising content for a group of media within a specified date range to be compared with that of another date range within the AdQuest Explorer database. The result is a report of the new advertising active within the specified "New Business" date range, which was inactive during the specified “Base” date range.
New Business Report Example
This report compares a New Business date range with a Base date range for an Client/Product selection, and categorises advertisers/products into one of three groups – new business, lost business or stable business. New business is that activity which occurred in the New Business date range but not in the Base date range, stable business is that which occurred in both, and lost business is that which occurred in the Base date range but not in the New Business date range.
New-Lost-Stable Report Example
New Business Exception Report
Similar to the Exception Reporting System, New Business Exception reporting allows the advertising content for a group of Media to be compared to the advertising content for another group of Media. The result is a report detailing the advertising, which has occurred in this first group of Media but not in the second group and which occurred within the New Business Date Range, but not within the Base Date Range.
New Business Exception Report Example
For further information please contact your account manager or the Client Support Line on 0800 457 226
A burst report summarises advertising bursts for a dictionary selection, providing expenditure, GRPs/Tarps, Duration, incidence, share, key number, day part and station details.
Burst Report Example
AIS Category Snapshot
How effectively are you spending your advertising budget?
Do you know how much your competitors are spending?
Would you like to know what their media buying strategies are?
Nielsen Media Research can help!
You can source vital advertising statistics, presented in a comprehensive and easy to interpret format, with a Nielsen Media Research Adspend Snapshot for your category.
Category Snapshots show you the amount of rate card advertising expenditure in your category, broken down by medium. You’ll see how expenditure is trending year on year, and also understand the spending patterns of the key players. Detailed summaries of spending to product level are also available.
Nielsen Media Research is the premier provider of advertising research metrics in New Zealand. We are the official provider of the currencies for advertising expenditure monitoring, television ratings, readership, and Internet audience measurement (via our affiliation with Nielsen//NetRatings). We use globally recognised methodologies, tailored to the unique local market.
Option 1 – Ad Spend Overview
Includes a full overview of the advertising spending within an individual AIS Category, for the last 12 months, as compared to the same period last year.
- Total Category spend, by medium
- Share of total Category spend by medium
- Top 5 Advertisers ranked by spend within the Category
- Top 5 Brand ranked by spend within the Category
- Total Category spend by month
- Total Category spend by medium, by month
Price on application
Click here for an example
Option 2 – Details by medium
Includes a full overview of the advertising activity within an individual AIS Category, by medium, for the last 12 months.
- Top 5 Advertisers ranked by spend
- Top 5 Brands ranked by spend
- Total Category spend by month
- Spend for the top 5 Advertisers by month
- Spend for the top 5 Brands by month
Price on application
To find out more about how you can use the Category Snapshot to understand the advertising environment for your industry, please contact us.