Nielsen markets a wealth of information products, together with services and tools that help clients use information correctly to address specific business issues and decisions.
Our Analytic Consulting Services team help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalisation, category placement, category structure and in-store, in-market auditing and testing.
Assortment and In-Store Space
Our team of experts work with retailers and manufacturers around the world to deliver business-driven, easy-to-implement solutions that provide a measurable return on their investment in managing assortment and in-store space. We help them make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how best to distribute merchandising information.
Nielsen's BuzzMetrics services lead the industry in helping companies protect and promote brands through the measurement and analysis of social media. BuzzMetrics combines innovative technology, quality data and client service to help marketers compete and thrive in today's consumer-driven world.
Consumer Panel research tracks the purchasing behaviour of consumers in over 125,000 households in 24 countries worldwide, primarily through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, methods of payment, use of coupons and participation in frequent shopper programs.
Our diverse and powerful suite of Consumer Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behaviour, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.
We provide clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it. These tools range from advanced analytical and data-management systems for sophisticated users to standard reports for end-users that are automatically refreshed when our databases are updated.
Nielsen Global Services coordinates with local Nielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing consistent and comparable cross-country data, combined with local country information, Nielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.
Nielsen Media Research is active in 40 countries worldwide and is the leading provider of audience measurement, print readership, customised media research and competitive advertising intelligence information. Through affiliates, advertising measurement is extended to 70 countries, representing 85% of the world’s advertising spending.
Nielsen Online Ratings, the leading internet audience measurement service, provides an in-depth perspective on the New Zealand online consumer and digital universe. Nielsen Online Ratings tracks online usage to deliver people-centric audience metrics, demographic information and detailed site analytics, through a combination of Nielsen's meter-measured, representative internet user panel and advaced tagging.
Our Retail Measurement Services (RMS) provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Clients receive detailed information on sales, market shares, distribution, pricing and merchandising and promotional activities. RMS information is available in more than 80 countries.
Our services for retailers are designed to help them understand what attracts consumers to their stores. Retailers work with us to evaluate competitive performance, increase traffic and sales, leverage their frequent-shopper data and build consumer loyalty, improve performance of their private label products and understand their results across all product classes and categories they carry.