Removal of the traditional
trade barriers globally has accelerated the need for manufacturers
and retailers to compare information across national borders.
Marketers are using information and insights to bring the
commonalities and synergies of individual regions into sharp
focus. And by understanding the factors that drive regional
sales, marketing and sales organisations are beginning to
identify key opportunities for growing their businesses globally.
The need to address business issues that transcend national
boundaries is now critical for competitive success in a marketplace
where comparisons with your competitors are increasingly transparent.
Common information, common brands, common measures are now
To meet this need, Nielsen has created Global Track... a
new information tool that allows you to view the dynamics
within local markets and across the world, within a harmonised
Designed to help you make strategic marketing decisions, Global
Track is an addition to your local Nielsen service and provides
you with a brand level view of key local markets.
Delivered in an easy to access reporting package within 7
days of your local Nielsen information.
A Consolidated View of Critical Markets
With Global Track, you can identify the key opportunities
to grow your global business.
- Global and regional category strengths and weaknesses
- Global and regional brand issues
- Emerging segments
- Key global and regional performance indicators
Every Global Track is custom-built from a range of key information
components, consolidating essential market information across
- Sales and shares in common currency
- Sales volume converted to common basis, subject to availability
- Latest two years of 4 weekly or bimonthly data
- Year-to-date and year ago comparisons
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