Personalised, up-to-date marketing information that is accessible anytime, from any location, is an essential asset for Nielsen’s clients. Our Web services, delivered through the Nielsen Answers portal, provide such information today to thousands of individual clients worldwide.
Continually expanding in importance as a convenient, secure information-delivery and communication tool, Nielsen Answers makes it easy for clients to receive selected information that is organised to provide direct and immediate support for critical business decisions. Applications delivered through Nielsen Answers, such as Nielsen Advisor i-sights, present information that is directly linked to key marketing, category management and sales management issues. Personalised a!erts delivered to clients through Nielsen Answers ensure that they are always current with key changes and trends in the marketplace.
Nielsen Answers provides clients with a range of support services to help them access and understand our reports and focus on the business implications of the information. The portal also serves as a convenient forum for clients and their Nielsen client service teams to share information, saving time and ensuring that analytical reports and presentations are readily available to all the individuals who need them.