Experience the power of information

Nielsen Advisor i-sights makes it easier and faster to identify, understand and act on the information you need. Built-in navigation guides you through the complete ‘information’ story and a!erts you to key business issues.

From dynamic executive summaries to item ranking reports …familiar, presentation-quality graphics to automatically updating PowerPoint presentations…user-friendly report selection to intuitive analysis shortcuts that hyperlink you through your information …Nielsen Advisor i-sights has what you’re looking for.

Just some of the new and unique features of Advisor i-sights include:

• Executive Summaries – Text-based management flash A!erts are emailed to key stakeholders in your organization, keeping them instantly informed on category size and growth, corporate and brand share, competitor movements and key new products.
• Picture-based report selection – Select the analysis you need by thumbnails and a brief explanation, making it easier and faster to find the analysis you are looking for.
• The complete information story – All reports are provided in convenient question-style, from executive summaries to distribution opportunities, pricing issues to new product reviews.
• Built-in navigation – Never get lost in your data again! Dashboard-style reports drill into exceptional information and hyperlink across actionable business issues.
• Integrated spreadsheet – The new Excel-like table panel allows you to drill, swap and nest data as well as insert formulas.
• Presentation-quality graphics – The new graph panel provides ‘presentation-quality’ charts in a familiar Excel-style environment, offering additional formatting and reporting capabilities to ensure your message is clearly and professionally communicated.
• Update PowerPoint presentations – Preparing or updating brand or category reviews is time consuming but Nielsen Advisor i-sights allows users to insert active reports directly into PowerPoint - making it easy to set up and update slides or your entire presentation in minutes.

The benefits to you

• Fast, easy and portable access to your top-line information
• Reduce the time, effort and skill to derive insight
• Widen your information audience and deepen their market understanding
• Discover, understand and act on the information you need to know
• One application for sharing, analysing, querying and presenting your information

Nielsen Advisor – one solution for all users

Nielsen Advisor’s unique layered reporting solution caters for all user levels. Prepared, ready-to-use reports and analyses offer the wider information audience fast, easy and portable access to market intelligence. In addition, Nielsen Advisor Interactive provides decision-makers and power-users the ability to query database(s) - reducing the time, effort and skill required to derive insights.

Decision Support

All Nielsen Advisor reports are generated out of Nielsen's extensive experience in analysing sales and marketing information to address client business issues and extract maximum value. Nielsen Advisor is supported by trained and accredited professionals who can assist you with report selection, training or technical support.