There has never been so much competition for the retail dollar. Likewise, there has never been so much change in grocery retailing.
To help you work out how markets will be influenced by changing trends, The Nielsen Company has created a common measurement of shopper behaviour across the region.
With ShopperTrends, you have access to information, analysis and strategies across 15 countries in Asia Pacific.
With our help, you will be able to identify the factors that are more likely to have a significant effect on customers in a store in Bangkok compared to similar outlets in Tokyo or Singapore.
Decision making will be greatly improved as you tailor marketing activities in each country to be more relevant to your customers.
Our expertise is based on a deep understanding of shopper demographics. In more than 100 countries around the world, we have studied shoppers to understand how age, income, occupation and gender alter buying habits.
Insight into shopping behaviour
ShopperTrends offers the most in-depth and complete analysis of the changing behaviour of shoppers throughout Asia Pacific. It covers the basics of where, when and how often people visit different outlet types, and provides insights into key aspects of shopping behaviour, including:
- Where shoppers buy key product types
- Purchasing patterns across different stores
- Which days your customers prefer to shop
- How customers travel to and from your store
- What customers like - and don't like - about supermarkets
- How many of your customers plan to take up Internet shopping
- The strength of the relationship between key chains and their shoppers
Store equity - the key to loyal shoppers
To win the battle for loyal shoppers retailers are increasingly having to become marketers as well as efficient store operators. Turning a store into a respected and trusted brand in itself will be the key to winning the battle. In recognition of this The Nielsen Company has developed the Store Equity Index, the key measurement of shopper loyalty. This has been developed in conjunction with renowned international marketer, Professor Kevin Keller, based on The Nielsen Company's proprietary measurement technique, Winning Brands.
Store Equity measures the response to everything a customer hears, sees and experiences during a store visit. It covers range, price, promotion, advertising and ambience.
Retailers that score highly on the Store Equity index are much more likely to win the battle for loyal shoppers.
Across all outlets
ShopperTrends is designed to provide an in-depth understanding of consumer shopping patterns across different trade sectors, from hypermarkets and supermarkets to traditional wet markets.
Regionally, this allows retailers to compare the relative level of development of each country as well as quantify the potential for development.
Advanced modelling techniques are used to identify the underlying drivers behind shoppers' choice of trade sector. By understanding which factors are most important to shoppers, retailers can ensure their strategies are tailored to meet their shoppers' most important requirements.
Customised reports especially for you
ShopperTrends is available in a number of report formats, including:
- Individual country reports
- Regional summary of key comparisons
- Full regional report
To find out more about Nielsen ShopperTrends, click here to download the flyer and order form.
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