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2 March 2010
Auckland
Aussie consumers out to impress with a bottle of NZ wine
According to the latest report from Nielsen, the New Zealand wine phenomenon has continued to gather pace in Australia with volume sales up a massive 42.3 percent over the financial year to 2009, and sales value has doubled over the last three years to now represent eight percent of the total wine sold through the off-premise liquor market in Australia.
15 December 2009
Auckland
Kiwis flock to the Internet for Christmas gift purchases
As the Christmas retail season gets into full-swing, retailers vying for a share of New Zealand consumers’ wallets are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to leading research company Nielsen.
30 November 2009
Auckland
John Key doing ok while Bill English could do better
New Zealanders have been ranting, raving, praising and assailing John Key and Bill English online over their first year in office, according to online blog and forum media monitoring conducted by The Nielsen Company’s Online Division.
12 November 2009
Auckland
Kiwi Confidence Rebounds
The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index, which jumped nine points this month to 86 index points, up from 77 index points in April.
22 September 2009
New York, NY and Palo Alto, CA
The Nielsen Company and Facebook form Strategic Alliance
The Nielsen Company and Facebook today announced a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products.
16 September 2009
Auckland
Property buyers increase their media options for research - epecially online
Property buyers are taking advantage of the number of options available to research their ideal piece of real estate according to a report by the Nielsen Company.
9 September 2009
Auckland
Australians buzzing over New Zealand
Australians are raving about our scenery and adventure activities, according to online social media monitoring conducted by the Nielsen Company.
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