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7 September 2011
Auckland
New real-time social media monitoring tool
manages marketing, customer loyalty and direct engagement
Coinciding with the Australian launch of NM Incite, a Nielsen/McKinsey Company, Nielsen has now launched BuzzMetrics Exchange into the New Zealand market. Part of the NM Incite suite of products, BuzzMetrics Exchange is a full service, social media intelligence and engagement platform that allows clients to directly engage with consumers.
“With a significant shift in the marketplace to social media, it is rapidly becoming a critical platform for companies to better manage their social media marketing and build customer and brand loyalty,” said Stuart Jamieson, Managing Director of Media, Nielsen.
“Appreciating how quickly Social Media conversations can snowball, the new BuzzMetrics Exchange platform is for clients wishing to stay on top of what’s happening right now in their market; and to quickly understand who are talking about their brands online. It is ideal to help drive the success of social media strategies across public relations, customer service, campaign tracking and online presence management. It enables clients to establish direct relationships with their customers and improve the overall accuracy, efficiency and timeliness of their social media activities” Jamieson added.
“Covering social networking sites, blogs and forums to provide clients with real-time touch points of interaction, BuzzMetrics Exchange can be set up to issue emailed alerts on client’s brands or a competitor every 15 mins, hourly or daily.
The BuzzMetrics Exchange engagement platform complements our industry-leading My BuzzMetrics dashboard and custom reports, which provide deep social media insights, longer-term historical analytics and benchmarking services. As per the My BuzzMetrics dashboard service and custom reports, the new BuzzMetrics Exchange platform is fully supported by a local Nielsen Analyst team to assist clients in developing their social media strategies in line with the New Zealand market” he summarised.
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For further details on BuzzMetrics Exchange, please contact:
Janine Rae Tel: (09) 970 3678 - Email: janine.rae@nielsen.com
About Nielsen BuzzMetrics
The Nielsen BuzzMetrics service tracks more than 3,400 message boards and blogs and over 2 million comments in New Zealand. Globally, the service tracks more than 160 million blogs and 100,000 communities, and has more than three billion comments in its database.
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About NM Incite
NM Incite, a Nielsen/McKinsey company, leverages the strengths of two world-class brands: Nielsen, the most-innovative researchers, and McKinsey, the most-trusted strategic advisors to help businesses realize a sustainable competitive advantage through high-quality insights, metrics and advice. NM Incite currently operates in 25 global markets with headquarters in New York. For more information, please visit www.nmincite.com or Twitter: @nmincite # # #
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com
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