|
16 July 2009
Auckland
New Online tool allows marketers to identify where international visitors are from
In the current climate jobs are scarce and those looking for work are plenty. In fact, new data from Nielsen Online reveals that the number of visitors to New Zealand employment sites from both New Zealand and Australia have risen significantly.
With its latest Geo-targeting tool - Market Intelligence GEO - Nielsen Online has been able to track and rank data by visitor location. Revealing that total traffic in the employment category in New Zealand for June 2009 was 1,133,297 unique browsers; this is up (20%).
In Australia the number of unique browsers visiting New Zealand employment sites is up from 39,382 to 51,097 an increase of (30%).
Nielsen Online’s new module works by using IP methodology to derive a visitor’s country location. The IP addresses assigned are listed in a large location base database, which maps to geographic locations.
“This new functionality allows our clients to identify exactly where browsers around the globe are from, how this compares to others sites and how it changes over time,” says General Manager of Nielsen Online, Ivan Fuyala.
The online environment has no limit to geographical barriers; making the Marketing Intelligence GEO report particularly helpful for clients who would like to understand how websites and categories are performing by location. For example the comparison of brand ranking performance between Australia and New Zealand, showing insights into low-density versus high-density online visitor activity.
Nielsen Online’s Market Intelligence service has always allowed clients to identify the number of unique browsers from outside of New Zealand. However, “The new module certainly helps complete the picture for advertising agencies and marketing professionals aiming to reach certain target groups outside of the local market,” says Fuyala.
For more information on Nielsen Online’s new Market Intelligence metrics please visit www.nielsen-online.com
About Market Intelligence
Market Intelligence is an independent census-based measurement of all Nielsen Online’s New Zealand audited websites. This product satisfies market demand for an “apples with apples” comparison websites utilizing the Nielsen Online’s industry approved measurement methodology. Audited sites are categorised according to their respective industries allowing subscribers to see how they rank against other sites within the industry as well as the aggregate by a host of key metrics. Traffic can be separated from New Zealand only or worldwide.
Market Intelligence also identifies duplication of audiences across sites over defined time periods plus overlays demographic information of visitors. Market Intelligence currently consists of seven Modules.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
Back to Top
|
